michelob ultra - FROM BEER TO ENTERTAINMENT

WATCH THE INDIVIDUAL CASE STUDIES

HYUNDAI - TREE CORRESPONDENTS

SPOTIFY - A SONG FOR EVERY CMO

BUDWEISER - FIRST DELIVERY

BUDWEISER - OLD SCHOOL DELIVERY

mike’s hard lemonade - mike’s in a beer world

BUDWEISER - THE BILLBOARD IS YOURS TO TAKE

SPOTIFY - BUBBLES

Walmart - famous visitors

MIKE’S HARD LEMONADE - BOBBLEHEADS

trihonda - not just smart, street smart.

arno - THE PERFECT MIX

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mike’s hard lemonade - no yada yada

Lemonade and vodka. That’s what you find in every mike’s can. No artificial ingredients. No BS.

To launch the brand globally, we brought this “no BS” attitude to our campaign.

Or as we put it, no yada yada.

For starters, instead of spending $$$ on a celebrity, we used a stock image guy.

Meet our spokesperson, “Hide the Pain” Harold.

SPLASHY LAUNCH PARTIES? NO.

Instead of a launch-party, we found a way to bring Harold to every single NYE party in the world.

We put him on the TV in the background.