Alexandre Abrantes | Executive Creative Director
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michelob ultra - Lap of legends


 
 
 
 
 
 
 
 

michelob ultra - DREAMCASTER


 
 
 
 
 
 
 
 

michelob ultra - mcenroe vs mcenroe


 
 
 
 
 
 
 
 
 

SPOTIFY - A SONG FOR EVERY CMO


 
 
 
 

BUDWEISER - FIRST DELIVERY


 
 

BUDWEISER - OLD SCHOOL DELIVERY


 
 

mike’s hard lemonade - mike’s in a beer world


 
 
 
 
 

BUDWEISER - THE BILLBOARD IS YOURS TO TAKE


 
 
 
 
 
 
 
 
 

SPOTIFY - BUBBLES


 
 

Walmart - famous visitors


 
 

MIKE’S HARD LEMONADE - BOBBLEHEADS


 
 

trihonda - not just smart, street smart.


 
 
 

arno - THE PERFECT MIX


 

Click on the images to enlarge.

 
 

mike’s hard lemonade - no yada yada

Lemonade and vodka. That’s what you find in every mike’s can. No artificial ingredients. No BS.

To launch the brand globally, we brought this “no BS” attitude to our campaign.

Or as we put it, no yada yada.

For starters, instead of spending $$$ on a celebrity, we used a stock image guy.

Meet our spokesperson, “Hide the Pain” Harold.

 
 
 
 

SPLASHY LAUNCH PARTIES? NO.

Instead of a launch-party, we found a way to bring Harold to every single NYE party in the world.

We put him on the TV in the background.