A SONG FOR EVERY CMO

To show marketers how effective the Spotify platform can be,
and how their message can be so tailored to one’s audience, we decided to prove a point by doing it.

We wrote and produced original songs tailored to CMOs of major brands, and tailored to their music taste.

The result was a real FOMO from other CMOs, who wanted to be featured in the project.

It established a new way of communicating between Spotify and major players, and created a huge business opportunity.

Role: Creative Director