BUDWEISER – THIS BILLBOARD IS YOURS TO TAKE

The BRIT Awards failed to give women and non-binary artists a stage.
So we turned a billboard into one for them.

Under the global platform Greatness Is Yours To Take,
Budweiser empowers up-and-coming artists to achieve greatness, no matter their gender.

So when the BRIT Awards only empowered men for their Best Artist category, Budweiser had to do something in response.

And we acted fast.

We turned one of our billboards into a stage to champion women and non-binary people.
Then we opened it for anyone to take.

The show was live-streamed globally, and we even bought media inside O2 Arena, the home of the BRIT Awards,
to stream it in front of artists, producers, managers and anyone who’s anyone in the music industry.

And the Budweiser billboard stage caught their eyes.
MyChelle, one of the artists brave enough to take the stage was signed by Kobalt Music and launched a single a month later.
Leaving her busking days behind her.

Role: Group Creative Director