the street smart campaign

Every car brand says they have the perfect features for you to hit the road.

But we had to be different. For starters, we were advertising for the Tri-State area.
And if you’ve ever been to this part of the country, you know that people around here don’t just think they’re smart.

They all think they’ve got the street smarts.

Admit it. You know it’s true.

So we created a campaign that not only explored how car features can be used in a smart way. But also in a street-smart way.
For people to tackle the challenges that living around here may bring.

Role: Creative/ACD