McEnroe vs mcenroe

Aired in 52 countries. $20+million of earned media. 3+ Billion impressions.

McEnroe vs McEnroe was the first ever Real vs Virtual Tennis Match.
It became a global piece of entertainment. A content idea never done before.

Instead of us paying ESPN, ESPN invested into this bold idea.
Which resulted in unparalleled media exposure; - a new way to think about ROI.

A fusion of six pieces of technology combined for the very first time:
Motion capture, A.I. Learning, UNREAL ENGINE, a High-Resolution Mist combined with four re-programmed Industrial Robots.

All happening on a custom-built Tennis court.

To bring Michelob ULTRA’s brand purpose to millions of people around the world:
It’s Only Worth It If You Enjoy It.

Role: Creative Director