LAP OF LEGENDS
Aired in 31 countries. $20+million of earned media. 4.5+ Billion impressions.
Lap of Legends is a first-of-its-kind race that reinvented the world’s fastest sport.
A true piece of entertainment. Consolidating Michelob ULTRA as a beer brand that’s also a sports entertainment brand.
Broadcast Globally in 3 Networks: BBC, AMC and ROKU
Which resulted in unparalleled media exposure; - a new way to think about ROI.
To keep reinforcing Michelob ULTRA’s brand purpose to millions of people around the world:
It’s Only Worth It If You Enjoy It.
Role: Executive Creative Director