style isn’t everything

Cadillac has set the standards of American style and luxury for a long time.
Since its golden age in the 50s, it's been associated with style, fashion and technology.

So to launch Cadillac's brand new All Wheel Drive system, The AWD Active On Demand System,
we created a campaign to show that it doesn’t matter if you have the perfect style if you can't control it.

Role: Creative/ACD